Zlatograd is a town in Bulgaria, 60 km from Smolyan. It is located in a valley between the eastern and central massif of the Rhodope Mountains. The Greek  border lies just 5 km away from the town.

Zlatograd municipality has common borders with the municipalities of Kirkovo and Dzhebel (to the east), Nedelino (to the north), Madan and Rudozem (to the west) and with the Republic of Greece (to the south) – on the borderline between Bulgaria and Greece).

The traditional Zlatograd houses impress not only with their whiteness and round chimneys, but also with the genuine combination of architectural elements.

Zlatograd ethnic and cultural aerial has been inhabited for millenniums. The town itself boasts many centuries of history. Numerous archeological finds and cultural monuments are there to support this: pagan sanctuaries, acropolis, tombs, Christian and Muslim places of cult – all these wrapped in the romantic spell of folklore sagas and traditions.

The territory of the municipality is crossed by Varbitza River and its tributaries Nedelinska and Kushlenska rivers. There is a dam lake called “Zlatograd” and a micro dam lake called “Hasidere” in the area.

There is a tailings pond called “Erma Reka” which is 8 km away from the town of Zlatograd and 5 km away from the village of Erma reka. The municipality is rich in underground resources. In the surroundings of Erma Reka there is a geothermal deposit of hot mineral water.